Selective Professional

A permanent cream colour with intense cosmetic actions. Sensational results, full-bodied and healthy hair thanks to the precious ingredients that act at every stage of the colouring process...

With a neutralizing effect, they enhance natural highlights and leave the hair glossy. To obtain blonds that accurately match the colour chart apply it on natural hair above tone 5 (light brown)...

Specifically designed in order to create a mix that permits perfect adherence of the mixture to the hair, ensuring overall cover of grey hair, maximum gloss, long- lasting hold and perfect...

Specifically designed in order to create a mix that permits perfect adherence of the mixture to the hair, ensuring overall cover of grey hair, maximum gloss, long- lasting hold and perfect...

Specifically designed in order to create a mix that permits perfect adherence of the mixture to the hair, ensuring overall cover of grey hair, maximum gloss, long- lasting hold and perfect...

Specifically designed in order to create a mix that permits perfect adherence of the mixture to the hair, ensuring overall cover of grey hair, maximum gloss, long- lasting hold and perfect...

Thanks to its special formula, containing an exclusive anti-yellowing property, the oxidizer makes the hair lightened lighter and stronger.

Thanks to its special formula, containing an exclusive anti-yellowing property, the oxidizer makes the hair lightened lighter and stronger.

Thanks to its special formula, containing an exclusive anti-yellowing property, the oxidizer makes the hair lightened lighter and stronger.

Thanks to its special formula, containing an exclusive anti-yellowing property, the oxidizer makes the hair lightened lighter and stronger.