Quick view As I Am As I Am | Born Curly | Aloe Shampoo & Wash (8oz) £5.99 It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use. Great for all hair types. Sulfate-free For shampoo & bath Naturally fragranced DIRECTIONS Shampoo: Rub... Add to Wish list Compare
Quick view As I Am As I Am | Born Curly | Argan Leave-In Conditioner (8oz) £5.99 Born curly Argan leave-in conditioner & Detangler adds moisture, shine and improves manageability. It wondrously eases combing following a shampoo, which helps keep hair strong and healthy by... Add to Wish list Compare
Quick view As I Am As I Am | Born Curly | Avocado Shea Cowash (8oz) £5.99 I Am born curly avocado shea cowash cleansing conditioner. Contains organic Avocado oil, shea butter and coconut oil. Born curly avocado shea cowash effectively cleanses without robbing hair of its... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Born Curly | Nourishing Hair & Body Oil (4oz) £4.99 As I Am Born Curly Nourishing Hair And Body Oil For Babies And Childern, Dull, dry-looking hair to promote shine, add natural oils and to improve manageability, Styling aid, apply to fingertips... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Born Curly | Shea & Cocoa Butter Balm (4oz) £5.99 FOR BABIES & CHILDREN Imparts shine to hair, Smooths & Moisturizes Skin, Moisturizes Dry Scalp Contains organic grapeseed oil, neem oil and pomegranate oil Add to Wish list Compare
Quick view As I Am As I Am | Cleansing Pudding £8.99 A rich sulfate free creamy moisturising beauty bath for your hair. Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT buildup from... Choose Options Add to Wish list Compare
Quick view As I Am As I Am | Coco Shea Spray (4oz) £9.99 Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favourites! Coconut Oil has been a hair beautifier since ancient... Add to bag Add to Wish list Compare
Quick view As I Am As I am | Cocoa Shea Whip (8oz) £11.99 After you've done all of that work to twist, bantu knot or braid your hair for definition, you don't want to add frizz as you release the twists, knots or braids now do you? Of course you don't. For... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Coconut CoWash (16oz) £7.99 As I Am Coconut CoWash is a great way to clean your hair. This conditioning cream effortlessly spreads throughout your hair, and can maintain your style whilst removing residue. A combination of... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Coil Defining Jelly £11.99 Easy to use, No flake formula, Adds lots of shine. Directions Start with clean wet detangled hair. (Cleanse with As I Am® Curl Clarity® Shampoo, Cleansing Pudding+ or Coconut CoWash). Distribute As... Choose Options Add to Wish list Compare
Quick view As I Am As I Am | Curl Clarity Shampoo (8oz) £7.99 Remove the Dull, Bring On the Shine! At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These are the tell-tell signs that it’s time to remove the... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Curling Jelly Definer Coil And Curl Definer £11.99 Stretch and define your natural coils with As I Am Curling Jelly. Specifically formulated for even the tightest of curls, this jelly will enhance your natural beauty while reducing shrinkage, leaving... Choose Options Add to Wish list Compare
Quick view As I Am As I Am | Detangling Conditioner Leave-in Tangle Releaser (8oz) £9.99 Provides for easier release of tangles after cleansing., The Leave-in formula remains on to prepare your hair for application of Styling Products., Rich consistency. Economical to use. A small amount... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Double Butter Cream Rich Daily Moisturiser £11.99 As I Am DoubleButter Cream is filled with rich and amazing ingredients to moisturise your hair when it's a bit rough and dry. Great coils and curls need moisture, and there is no better jar than this... Choose Options Add to Wish list Compare
Quick view As I Am As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Leave-In Conditioner (8oz) £10.99 Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes. Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Treatment (4oz) £10.99 Soothes dry and itchy scalp right at the source. Formulated with olive oil and tea tree oil to help fight dryness and remove dandruff from scalp, while nourishing the scalp Add to Wish list Compare
Quick view NEW As I Am As I Am | Dry & Itchy | Olive & Tea Tree Oil Conditioner(12oz) £9.99 Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78% *when used with the Dry&Itchy Shampoo Improves Scalp Moisture by 148% *when used with the As I Am Dry&Itchy Cowash 13%... Add to bag Add to Wish list Compare
Quick view NEW As I Am As I Am | Dry & Itchy | Olive & Tea Tree Oil Shampoo(12oz) £9.99 Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78%* 100% Cleansing efficacy Increases Hair Moisture by 8.4% after One application Improves Ease of Combing by 45% after One... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Hydration Elation Intensive Conditioner (8oz) £12.99 Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Leave-in Conditioner (8oz) £8.99 With extracts of coconut, amla, sugar beet root, green tea, lemon, apple, sugar cane, phytosterols and saw palmetto. Beautiful coils and curls | naturally. Prepare to style! A great leave-in is a... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long & Luxe | Grohair Oil (4oz) £10.99 Promotes longer, stronger and healthier hair. Hydrates, conditions and smoothens the scalp. Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | Conditioner (12oz) £8.99 As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for type 3 and 4 hair. It is a growth collection for Longer and... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | Curl Enhancing Smoothie (16oz) £9.99 As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | GroEdges (4oz) £6.99 Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair flaking.Rejtains Phytosterols, Aloe Vera, Pomegranate... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | GroWash Creme Conditioner (16oz) £9.99 As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is a... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | GroYogurt (8oz) £8.99 As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair lengths. It also adds moisture to the hair, and prepares... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | Scalp Serum (2oz) £11.99 The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Long and Luxe | Strengthening Shampoo (12oz) £8.99 As I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long & Luxe collection for Longer and Stronger hair. As I Am Long and Luxe Strengthening Shampoo cleanses hair... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Moisture Milk (8oz) £9.99 Beautiful coils and curls | naturally. With cocoa butter, shea butter, sweet almond oil, jojoba oil, wheat germ oil, sugar beet root and vitamin E. A moisture-rich lotion for daily softness, luster... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Conditioner £9.99 Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 10.3% after First Wash Ease of Combing Improves by 43% Makes detangling of coils and curls easier by... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Curling Creme £11.99 Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 54% after one application 7% Increase in Hair Strength after one use As I Am® JBCO Curling Crème is... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Leave In Conditioner £8.99 Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 42% after one application Improves Ease of Combing by 40% Makes detangling of coils and curls easier by... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Moisturizing Masque £11.99 Jamaican Black Castor Oil with Vitamin C&E Increase Hair Moisture by 8% after one application Improves Ease of Coming by 36% Makes detangling of coils and curls easier by... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Oil Cowash £8.99 Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 12% after one application Improves Ease of Combing by 29% Makes detangling of coils and curls easier by... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Oil Smoothie £9.99 Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 29% after One application Enhances Curl Definition by 168% 100% Flake Free Formula Reduces breakage by 83.3% Improves... Add to bag Add to Wish list Compare
Quick view As I Am As I AM | Restore & Repair | Jamaican Black Castor Shampoo £9.99 Increases Hair Moisture by 7%, after one application Improves Ease of Combing by 34% Makes detangling of coils and curls easier by 32% Reduces breakage by 96% Hair Strength Improves... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Smoothing Gel (8oz) £7.99 Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | So Much Moisture (8oz) £7.99 Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern... Add to bag Add to Wish list Compare
Quick view As I Am As I Am | Twist Defining Cream £11.99 For shiny smooth twists and twist-outs. With sunflower oil, castor oil, amla, sugar beet root and phytosterols. Beautiful coils and curls | naturally. Twist in high def! Take the coils that nature... Choose Options Add to Wish list Compare
