As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I Am | Long & Luxe | Grohair Oil (4oz)
As I Am
£10.99Promotes longer, stronger and healthier hair. Hydrates, conditions and smoothens the scalp.AIA135£10.99 -
As I Am | Long and Luxe | Conditioner (12oz)
As I Am
£9.99As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for type 3 and 4 hair. It is a growth collection for Longer and...AIA124£9.99 -
As I Am | Long and Luxe | Curl Enhancing Smoothie (16oz)
As I Am
£10.99As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz...AIA121£10.99 -
As I Am | Long and Luxe | GroEdges (4oz)
As I Am
£8.99Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair flaking.Rejtains Phytosterols, Aloe Vera, Pomegranate...AIA126£8.99 -
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As I Am | Long and Luxe | GroWash Creme Conditioner (16oz)
As I Am
£9.99As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is a...AIA122£9.99 -
As I Am | Long and Luxe | GroYogurt (8oz)
As I Am
£9.99As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair lengths. It also adds moisture to the hair, and prepares...AIA127£9.99 -
As I Am | Long and Luxe | Scalp Serum (2oz)
As I Am
£11.99The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer...AIA125£11.99 -
As I Am | Long and Luxe | Strengthening Shampoo (12oz)
As I Am
£9.99As I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long & Luxe collection for Longer and Stronger hair. As I Am Long and Luxe Strengthening Shampoo cleanses hair...AIA123£9.99 -
As I Am | Moisture Milk (8oz)
As I Am
£9.99Beautiful coils and curls | naturally. With cocoa butter, shea butter, sweet almond oil, jojoba oil, wheat germ oil, sugar beet root and vitamin E. A moisture-rich lotion for daily softness, luster...AIA114£9.99 -
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AS I AM | OIL SHEEN SPRAY 120ml / 4 fl. oz.
As I Am
£11.99As I Am Oil Sheen Spray The AS I AM Oil Sheen Spray is an amazing mixture of Marula, Moringa and Argan Oil, which gives a great shine to the hair by implying the reflective technology to the hair. It...AIA145£11.99 -
As I AM | Restore & Repair | Jamaican Black Castor Conditioner
As I Am
£10.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 10.3% after First Wash Ease of Combing Improves by 43% Makes detangling of coils and curls easier by...AIA141£10.99 -
As I AM | Restore & Repair | Jamaican Black Castor Curling Creme
As I Am
£12.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 54% after one application 7% Increase in Hair Strength after one use As I Am® JBCO Curling Crème is...AIA138£12.99