As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I Am Cleansing Pudding
As I Am
£8.99 - £14.99A rich sulfate free creamy moisturising beauty bath for your hair. Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT buildup from...£8.99 - £14.99 -
As I Am Born Curly aloe Shampoo & Wash 240ml/8oz (kids), clear, (Pack of 1) size
As I Am
£8.99About this item Improves Scalp Moisture by 112.5%. This Gentle Formula is 99% effective in Cleansing. Improves Scalp Health by 10% after ONE WASH. Increases Sheen by 21.2%. TEAR FREE FORMULA.AIA153£8.99 -
As I Am Born Curly aloe Shampoo & Wash 240ml/8oz (kids), clear, (Pack of 1) size: 240 ml
As I Am
£7.99As I Am Born Curly Aloe Shampoo & Wash is designed to provide a thorough cleanse while nurturing your curls. This delightful shampoo effectively removes any build-up from your scalp, ensuring...AIA153a£7.99 -
As I Am Born Curly avocado shea co-wash 240ml/8oz
As I Am
£9.99Purify your tresses with the As I Am Born Curly Curly Avocado Shea Cowash Shampoo. The non-foaming formula offers a deep and thorough cleansing experience, without leaving locks stripped of...AIA152£9.99 -
As I Am Born Curly Curl Defining Jelly 240ml/8oz (kids), cream, (Pack of 1) size: 240 ml (Pack of 1)
As I Am
£11.99Born curly argan curl defining jelly beautifully defines curly textures. It smoothes the natural curl formation giving the right level of hold to provide long-lasting definition and great...AIA151£11.99 -
As I Am Curl Color Copper 6oz
As I Am
£7.99Colour and Curl with forteen vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...AIA155£7.99 -
As I Am Curl Color Flamingo Pink 6oz
As I Am
£7.99Colour and Curl with ten vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...AIA156£7.99 -
As I Am Curl Color Mint Mermaid
As I Am
£9.69Colour and Curl with forteen vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...AIA162£9.69 -
As I Am Curl Color Rose Gold 6oz
As I Am
£10.99Colour and Curl with forteen vibrant shades. This curl enhancing colour gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and...AIA154£10.99 -
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As I Am Dry & Itchy Scalp Care CoWash
As I Am
Now: £8.99Was: £12.99Ingredients Active Ingredient: 1.00% Zinc Pyrithione Inactive Ingredients: Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18,...AIA150Now: £8.99Was: £12.99 -
AS I AM Jamaican Black Castor Oil Water
As I Am
£5.99Product Information JBCO Water replaces regular Water. Wet your hair for every step of your daily styling process using only JBCO Water.Our Nano-Blend evenly distributes Jamaican Black Castor Oil...AIA146£5.99 -
AS I AM RICE WATER CONDITIONER 8oz
As I Am
£8.99Product Description A conditioner that moisturizes the hair and scalp. Formulated with Forbidden Black Rice Water, Biotin, Inositol, and Saw Palmetto. As I Am Rice Water Conditioner uses sub-micron...AIA158£8.99