As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I Am Cleansing Pudding
As I Am
£8.99 - £14.99A rich sulfate free creamy moisturising beauty bath for your hair. Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT buildup from...£8.99 - £14.99 -
As I Am Born Curly aloe Shampoo & Wash 240ml/8oz (kids), clear, (Pack of 1) size
As I Am
£8.99About this item Improves Scalp Moisture by 112.5%. This Gentle Formula is 99% effective in Cleansing. Improves Scalp Health by 10% after ONE WASH. Increases Sheen by 21.2%. TEAR FREE FORMULA.AIA153£8.99 -
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As I Am Dry & Itchy Scalp Care CoWash
As I Am
Now: £8.99Was: £12.99Ingredients Active Ingredient: 1.00% Zinc Pyrithione Inactive Ingredients: Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18,...AIA150Now: £8.99Was: £12.99 -
AS I AM Jamaican Black Castor Oil Water
As I Am
£5.99Product Information JBCO Water replaces regular Water. Wet your hair for every step of your daily styling process using only JBCO Water.Our Nano-Blend evenly distributes Jamaican Black Castor Oil...AIA146£5.99 -
As I Am | Coco Shea Spray (4oz)
As I Am
£9.99Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favourites! Coconut Oil has been a hair beautifier since ancient...AIA113£9.99 -
As I am | Cocoa Shea Whip (8oz)
As I Am
£12.99Ultra Light Hydrating & Styling Cream with Coconut Oil, Shea Butter, Extracts of Alma and Shikakai, and Rice Bran Oil. A blend of hair’s favorite natural emollients and botanicals, whipped...AIA101£12.99 -
As I Am | Coconut CoWash (16oz)
As I Am
£7.99As I Am Coconut CoWash is a great way to clean your hair. This conditioning cream effortlessly spreads throughout your hair, and can maintain your style whilst removing residue. A combination of...AIA102£7.99 -
As I Am | Curl Clarity Shampoo (8oz)
As I Am
£7.99Remove the Dull, Bring On the Shine! At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These are the tell-tell signs that it’s time to remove the...AIA115£7.99 -
As I Am | Curling Jelly
As I Am
£11.99 - £19.99Stretch and define your natural coils with As I Am Curling Jelly. Specifically formulated for even the tightest of curls, this jelly will enhance your natural beauty while reducing shrinkage, leaving...£11.99 - £19.99 -
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As I Am | Detangling Conditioner Leave-in Tangle Releaser (8oz)
As I Am
£9.99Provides for easier release of tangles after cleansing., The Leave-in formula remains on to prepare your hair for application of Styling Products., Rich consistency. Economical to use. A small amount...AIA118£9.99 -
As I Am | Double Butter Cream Rich Daily Moisturiser
As I Am
£11.99 - £19.99As I Am DoubleButter Cream is filled with rich and amazing ingredients to moisturise your hair when it's a bit rough and dry. Great coils and curls need moisture, and there is no better jar than this...£11.99 - £19.99 -
On Sale
As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Leave-In Conditioner (8oz)
As I Am
Now: £8.99Was: £12.99Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes.AIA129Now: £8.99Was: £12.99