As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I Am | Double Butter Cream Rich Daily Moisturiser
As I Am
£11.99 - £19.99As I Am DoubleButter Cream is filled with rich and amazing ingredients to moisturise your hair when it's a bit rough and dry. Great coils and curls need moisture, and there is no better jar than this...£11.99 - £19.99 -
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As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Leave-In Conditioner (8oz)
As I Am
Now: £8.99Was: £12.99Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes.AIA129Now: £8.99Was: £12.99 -
As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Treatment (4oz)
As I Am
£8.99Soothes dry and itchy scalp right at the source. Formulated with olive oil and tea tree oil to help fight dryness and remove dandruff from scalp, while nourishing the scalpAIA128£8.99 -
On Sale
As I Am | Dry & Itchy | Olive & Tea Tree Oil Conditioner(12oz)
As I Am
Now: £8.99Was: £12.99Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78% *when used with the Dry&Itchy Shampoo Improves Scalp Moisture by 148% *when used with the As I Am Dry&Itchy Cowash 13%...AIA144Now: £8.99Was: £12.99 -
On Sale
As I Am | Dry & Itchy | Olive & Tea Tree Oil Shampoo(12oz)
As I Am
Now: £8.99Was: £12.99Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78%* 100% Cleansing efficacy Increases Hair Moisture by 8.4% after One application Improves Ease of Combing by 45% after One...AIA143Now: £8.99Was: £12.99 -
As I Am | Hydration Elation Intensive Conditioner (8oz)
As I Am
£12.99Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional...AIA112£12.99 -
As I Am | Leave-in Conditioner (8oz)
As I Am
£8.99With extracts of coconut, amla, sugar beet root, green tea, lemon, apple, sugar cane, phytosterols and saw palmetto. Beautiful coils and curls | naturally. Prepare to style! A great leave-in is a...AIA119£8.99 -
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As I Am | Long & Luxe | Grohair Oil (4oz)
As I Am
£10.99Promotes longer, stronger and healthier hair. Hydrates, conditions and smoothens the scalp.AIA135£10.99 -
As I Am | Long and Luxe | Conditioner (12oz)
As I Am
£9.99As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for type 3 and 4 hair. It is a growth collection for Longer and...AIA124£9.99 -
As I Am | Long and Luxe | Curl Enhancing Smoothie (16oz)
As I Am
£10.99As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz...AIA121£10.99 -
As I Am | Long and Luxe | GroEdges (4oz)
As I Am
£8.99Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair flaking.Rejtains Phytosterols, Aloe Vera, Pomegranate...AIA126£8.99 -
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As I Am | Long and Luxe | GroWash Creme Conditioner (16oz)
As I Am
£9.99As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is a...AIA122£9.99