As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I am | Cocoa Shea Whip (8oz)
As I Am
£12.99Ultra Light Hydrating & Styling Cream with Coconut Oil, Shea Butter, Extracts of Alma and Shikakai, and Rice Bran Oil. A blend of hair’s favorite natural emollients and botanicals, whipped...AIA101£12.99 -
As I Am | Coconut CoWash (16oz)
As I Am
£7.99As I Am Coconut CoWash is a great way to clean your hair. This conditioning cream effortlessly spreads throughout your hair, and can maintain your style whilst removing residue. A combination of...AIA102£7.99 -
As I Am | Curl Clarity Shampoo (8oz)
As I Am
£7.99Remove the Dull, Bring On the Shine! At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These are the tell-tell signs that it’s time to remove the...AIA115£7.99 -
As I Am | Curling Jelly
As I Am
£11.99 - £19.99Stretch and define your natural coils with As I Am Curling Jelly. Specifically formulated for even the tightest of curls, this jelly will enhance your natural beauty while reducing shrinkage, leaving...£11.99 - £19.99 -
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As I Am | Detangling Conditioner Leave-in Tangle Releaser (8oz)
As I Am
£9.99Provides for easier release of tangles after cleansing., The Leave-in formula remains on to prepare your hair for application of Styling Products., Rich consistency. Economical to use. A small amount...AIA118£9.99 -
As I Am | Double Butter Cream Rich Daily Moisturiser
As I Am
£11.99 - £19.99As I Am DoubleButter Cream is filled with rich and amazing ingredients to moisturise your hair when it's a bit rough and dry. Great coils and curls need moisture, and there is no better jar than this...£11.99 - £19.99 -
On Sale
As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Leave-In Conditioner (8oz)
As I Am
Now: £8.99Was: £12.99Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes.AIA129Now: £8.99Was: £12.99 -
As I Am | Dry & Itchy Scalp Care | Olive & Tea Tree Oil Treatment (4oz)
As I Am
£8.99Soothes dry and itchy scalp right at the source. Formulated with olive oil and tea tree oil to help fight dryness and remove dandruff from scalp, while nourishing the scalpAIA128£8.99 -
On Sale
As I Am | Dry & Itchy | Olive & Tea Tree Oil Conditioner(12oz)
As I Am
Now: £8.99Was: £12.99Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78% *when used with the Dry&Itchy Shampoo Improves Scalp Moisture by 148% *when used with the As I Am Dry&Itchy Cowash 13%...AIA144Now: £8.99Was: £12.99 -
On Sale
As I Am | Dry & Itchy | Olive & Tea Tree Oil Shampoo(12oz)
As I Am
Now: £8.99Was: £12.99Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78%* 100% Cleansing efficacy Increases Hair Moisture by 8.4% after One application Improves Ease of Combing by 45% after One...AIA143Now: £8.99Was: £12.99 -
As I Am | Hydration Elation Intensive Conditioner (8oz)
As I Am
£12.99Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional...AIA112£12.99 -
As I Am | Leave-in Conditioner (8oz)
As I Am
£8.99With extracts of coconut, amla, sugar beet root, green tea, lemon, apple, sugar cane, phytosterols and saw palmetto. Beautiful coils and curls | naturally. Prepare to style! A great leave-in is a...AIA119£8.99