As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I Am | Long and Luxe | Strengthening Shampoo (12oz)
As I Am
£9.99As I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long & Luxe collection for Longer and Stronger hair. As I Am Long and Luxe Strengthening Shampoo cleanses hair...AIA123£9.99 -
As I Am | Moisture Milk (8oz)
As I Am
£9.99Beautiful coils and curls | naturally. With cocoa butter, shea butter, sweet almond oil, jojoba oil, wheat germ oil, sugar beet root and vitamin E. A moisture-rich lotion for daily softness, luster...AIA114£9.99 -
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AS I AM | OIL SHEEN SPRAY 120ml / 4 fl. oz.
As I Am
£11.99As I Am Oil Sheen Spray The AS I AM Oil Sheen Spray is an amazing mixture of Marula, Moringa and Argan Oil, which gives a great shine to the hair by implying the reflective technology to the hair. It...AIA145£11.99 -
As I AM | Restore & Repair | Jamaican Black Castor Conditioner
As I Am
£10.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 10.3% after First Wash Ease of Combing Improves by 43% Makes detangling of coils and curls easier by...AIA141£10.99 -
As I AM | Restore & Repair | Jamaican Black Castor Curling Creme
As I Am
£12.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 54% after one application 7% Increase in Hair Strength after one use As I Am® JBCO Curling Crème is...AIA138£12.99 -
As I AM | Restore & Repair | Jamaican Black Castor Leave In Conditioner
As I Am
£9.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 42% after one application Improves Ease of Combing by 40% Makes detangling of coils and curls easier by...AIA142£9.99 -
As I AM | Restore & Repair | Jamaican Black Castor Moisturizing Masque
As I Am
£12.99Jamaican Black Castor Oil with Vitamin C&E Increase Hair Moisture by 8% after one application Improves Ease of Coming by 36% Makes detangling of coils and curls easier by...AIA139£12.99 -
As I AM | Restore & Repair | Jamaican Black Castor Oil Cowash
As I Am
£10.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 12% after one application Improves Ease of Combing by 29% Makes detangling of coils and curls easier by...AIA136£10.99 -
As I AM | Restore & Repair | Jamaican Black Castor Oil Smoothie
As I Am
£10.99Jamaican Black Castor Oil with Vitamin C&E Increases Hair Moisture by 29% after One application Enhances Curl Definition by 168% 100% Flake Free Formula Reduces breakage by 83.3% Improves...AIA137£10.99 -
As I AM | Restore & Repair | Jamaican Black Castor Shampoo
As I Am
£10.99Increases Hair Moisture by 7%, after one application Improves Ease of Combing by 34% Makes detangling of coils and curls easier by 32% Reduces breakage by 96% Hair Strength Improves...AIA140£10.99 -
As I Am | Smoothing Gel (8oz)
As I Am
£7.99Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with...AIA109£7.99 -
As I Am | So Much Moisture (8oz)
As I Am
£8.99Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern...AIA120£8.99