As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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On Sale
As I Am | Dry & Itchy | Olive & Tea Tree Oil Conditioner(12oz)
As I Am
Now: £8.99Was: £12.99Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78% *when used with the Dry&Itchy Shampoo Improves Scalp Moisture by 148% *when used with the As I Am Dry&Itchy Cowash 13%...AIA144Now: £8.99Was: £12.99 -
On Sale
As I Am | Dry & Itchy | Olive & Tea Tree Oil Shampoo(12oz)
As I Am
Now: £8.99Was: £12.99Fights Dandruff and Seborrheic Dermatitis Improves Scalp Moisture by 78%* 100% Cleansing efficacy Increases Hair Moisture by 8.4% after One application Improves Ease of Combing by 45% after One...AIA143Now: £8.99Was: £12.99 -
As I Am | Hydration Elation Intensive Conditioner (8oz)
As I Am
£12.99Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional...AIA112£12.99 -
As I Am | Leave-in Conditioner (8oz)
As I Am
£8.99With extracts of coconut, amla, sugar beet root, green tea, lemon, apple, sugar cane, phytosterols and saw palmetto. Beautiful coils and curls | naturally. Prepare to style! A great leave-in is a...AIA119£8.99 -
run out
As I Am | Long & Luxe | Grohair Oil (4oz)
As I Am
£10.99Promotes longer, stronger and healthier hair. Hydrates, conditions and smoothens the scalp.AIA135£10.99 -
As I Am | Long and Luxe | Conditioner (12oz)
As I Am
£9.99As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for type 3 and 4 hair. It is a growth collection for Longer and...AIA124£9.99 -
As I Am | Long and Luxe | Curl Enhancing Smoothie (16oz)
As I Am
£10.99As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz...AIA121£10.99 -
As I Am | Long and Luxe | GroEdges (4oz)
As I Am
£8.99Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair flaking.Rejtains Phytosterols, Aloe Vera, Pomegranate...AIA126£8.99 -
As I Am | Long and Luxe | GroWash Creme Conditioner (16oz)
As I Am
£9.99As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is a...AIA122£9.99 -
As I Am | Long and Luxe | GroYogurt (8oz)
As I Am
£9.99As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair lengths. It also adds moisture to the hair, and prepares...AIA127£9.99 -
As I Am | Long and Luxe | Scalp Serum (2oz)
As I Am
£11.99The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer...AIA125£11.99 -
As I Am | Long and Luxe | Strengthening Shampoo (12oz)
As I Am
£9.99As I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long & Luxe collection for Longer and Stronger hair. As I Am Long and Luxe Strengthening Shampoo cleanses hair...AIA123£9.99