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As I Am

As I Am

As I Am

As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients

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  • AS I AM Jamaican Black Castor Oil Water 473ml

    AS I AM Jamaican Black Castor Oil Water

    As I Am

    £5.99
    Product Information JBCO Water replaces regular Water. Wet your hair for every step of your daily styling process using only JBCO Water.Our Nano-Blend evenly distributes Jamaican Black Castor Oil...
    AIA146
    £5.99
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  • As I Am Pure Oils Virgin Black Seed Oil - 2 ounce - Cold Pressed Anti-Oxidant - 100% Pure Unrefined Nigella Sativa Seed Oil - Rich in Omega-6 and Omega-9 Fatty Acids - Enriched with Phytosterols As I Am Pure Oils Virgin Black Seed Oil - 2 ounce - Cold Pressed Anti-Oxidant - 100% Pure Unrefined Nigella Sativa Seed Oil - Rich in Omega-6 and Omega-9 Fatty Acids - Enriched with Phytosterols

    As I Am Pure Oils Virgin Black Seed Oil - 2 ounce - Cold Pressed Anti-Oxidant - 100% Pure Unrefined Nigella Sativa Seed Oil - Rich in Omega-6 and Omega-9 Fatty Acids - Enriched with Phytosterols

    As I Am

    £3.99
    100% Pure Unrefined Nigella Sativa Seed Oil. Cold Pressed Extraction Process. Increases Tensile Strength by 4%. Improves Hair Moisture by 12%. Enriched with Anti-oxidants and Phytosterols. Black...
    AIA166
    £3.99
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  • AS I AM Pure Oils Virgin Jamaican Black Castor Oil 2 ounce - Cold Pressed AS I AM Pure Oils Virgin Jamaican Black Castor Oil 2 ounce - Cold Pressed

    AS I AM Pure Oils Virgin Jamaican Black Castor Oil 2 ounce - Cold Pressed

    As I Am

    £3.99
    Ricinus Communis (Castor) Seed Oil FIS: 261-21-B *Certified Organic Cruelty-Free |  Gluten-Free |  Paraben-Free |  Peg-Free |  Phthalate-Free |  Talc-Free...
    AIA167
    £3.99
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  • AS I AM RICE WATER CONDITIONER 8oz AS I AM RICE WATER CONDITIONER 8oz

    AS I AM RICE WATER CONDITIONER 8oz

    As I Am

    £8.99
    Product Description A conditioner that moisturizes the hair and scalp. Formulated with Forbidden Black Rice Water, Biotin, Inositol, and Saw Palmetto. As I Am Rice Water Conditioner uses sub-micron...
    AIA158
    £8.99
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  • AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz

    AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz

    As I Am

    £7.99
    As I Am® Rice Water Micellar Shampoo produces ash foam and cleanses hair and scalp effectively. This Micellar Shampoo based upon submicron technology works wonders for moisturizing hair and...
    AIA159
    £7.99
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  • AS I AM RICE WATER SPRAY 16 fl oz AS I AM RICE WATER SPRAY 16 fl oz

    AS I AM RICE WATER SPRAY 16 fl oz

    As I Am

    £9.69
    As I Am® Rice Water uses sub-micron technology to ¬fight hair breakage while providing moisture and strength. Forbidden Black Rice Water locks moisture into the scalp and each hair strand. It...
    AIA163
    £9.69
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  • AS I AM ROSEMARY OIL 2oz AS I AM ROSEMARY OIL 2oz

    AS I AM ROSEMARY OIL 2oz

    As I Am

    £7.49
    Created with all hair types and textures in mind, the As I Am Rosemary Oil is a powerful treatment that encourages fuller-looking strands. The formula utilises rosemary, a Tik Tok-trending ingredient...
    AIA157
    £7.49
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  • AS I AM Rosemary Shampoo 8oz AS I AM Rosemary Shampoo 8oz

    AS I AM Rosemary Shampoo 8oz

    As I Am

    £9.99
    A Rosemary infused flash foam shampoo. Strengthens hair. Moisturizes hair and scalp. Uses sub-micron technology to improve the scalp’s protective barrier. Also balances the scalp’s pH...
    AIA161
    £9.99
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  • As I Am Rosemary Styling Mousse 8 Fl Oz (237 ml) As I Am Rosemary Styling Mousse 8 Fl Oz (237 ml)

    As I Am Rosemary Styling Mousse 8 Fl Oz (237 ml)

    As I Am

    £11.99
    Product Description This Rosemary infused Styling Mousse provides crunch-free, flexible hold. Leaves the hair soft, shiny, and moisturized. Contains amino acids to strengthen and thicken the hair...
    AIA165
    £11.99
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  • As I Am Rosemary Water - 2 Fluid ounce - with Melatonin, Biotin & Ceramide As I Am Rosemary Water - 2 Fluid ounce - with Melatonin, Biotin & Ceramide

    As I Am Rosemary Water - 2 Fluid ounce - with Melatonin, Biotin & Ceramide

    As I Am

    £3.99
    Smoothing & Frizz Control For Dry, Rough, Frizz-Prone Hair Coconut + Avocado No Sulfates*, Petrolatum*, Mineral Oil*, Silicones*, Drying Alcohol** Defines Curls & Coils  Improves...
    AIA170
    £3.99
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  • AS I AM Rosemary Water 16oz AS I AM Rosemary Water 16oz

    AS I AM Rosemary Water 16oz

    As I Am

    £9.69
    This Rosemary-infused spray is designed to enhance hair density. It strengthens and moisturizes both hair and scalp. Formulated with sub-micron technology to improve the scalp's protective...
    AIA164
    £9.69
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  • As I Am Coco Shea Spray

    As I Am | Coco Shea Spray (4oz)

    As I Am

    £9.99
    Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favourites! Coconut Oil has been a hair beautifier since ancient...
    AIA113
    £9.99
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