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As I Am

As I Am

As I Am

As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients

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  • AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz

    AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz

    As I Am

    £7.99
    As I Am® Rice Water Micellar Shampoo produces ash foam and cleanses hair and scalp effectively. This Micellar Shampoo based upon submicron technology works wonders for moisturizing hair and...
    AIA159
    £7.99
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  • AS I AM RICE WATER SPRAY 16 fl oz AS I AM RICE WATER SPRAY 16 fl oz

    AS I AM RICE WATER SPRAY 16 fl oz

    As I Am

    £9.69
    As I Am® Rice Water uses sub-micron technology to ¬fight hair breakage while providing moisture and strength. Forbidden Black Rice Water locks moisture into the scalp and each hair strand. It...
    AIA163
    £9.69
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  • AS I AM ROSEMARY OIL 2oz AS I AM ROSEMARY OIL 2oz

    AS I AM ROSEMARY OIL 2oz

    As I Am

    £7.49
    Created with all hair types and textures in mind, the As I Am Rosemary Oil is a powerful treatment that encourages fuller-looking strands. The formula utilises rosemary, a Tik Tok-trending ingredient...
    AIA157
    £7.49
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  • AS I AM Rosemary Shampoo 8oz AS I AM Rosemary Shampoo 8oz

    AS I AM Rosemary Shampoo 8oz

    As I Am

    £9.99
    A Rosemary infused flash foam shampoo. Strengthens hair. Moisturizes hair and scalp. Uses sub-micron technology to improve the scalp’s protective barrier. Also balances the scalp’s pH...
    AIA161
    £9.99
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  • As I Am Rosemary Styling Mousse 8 Fl Oz (237 ml) As I Am Rosemary Styling Mousse 8 Fl Oz (237 ml)

    As I Am Rosemary Styling Mousse 8 Fl Oz (237 ml)

    As I Am

    £11.99
    Product Description This Rosemary infused Styling Mousse provides crunch-free, flexible hold. Leaves the hair soft, shiny, and moisturized. Contains amino acids to strengthen and thicken the hair...
    AIA165
    £11.99
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  • AS I AM Rosemary Water 16oz AS I AM Rosemary Water 16oz

    AS I AM Rosemary Water 16oz

    As I Am

    £9.69
    This Rosemary-infused spray is designed to enhance hair density. It strengthens and moisturizes both hair and scalp. Formulated with sub-micron technology to improve the scalp's protective...
    AIA164
    £9.69
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  • As I Am Coco Shea Spray

    As I Am | Coco Shea Spray (4oz)

    As I Am

    £9.99
    Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favourites! Coconut Oil has been a hair beautifier since ancient...
    AIA113
    £9.99
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  • As I am Cocoa Shea Whip

    As I am | Cocoa Shea Whip (8oz)

    As I Am

    £12.99
    Ultra Light Hydrating & Styling Cream with Coconut Oil, Shea Butter, Extracts of Alma and Shikakai, and Rice Bran Oil. A blend of hair’s favorite natural emollients and botanicals, whipped...
    AIA101
    £12.99
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  • As I Am | Coconut CoWash (16oz)

    As I Am | Coconut CoWash (16oz)

    As I Am

    £7.99
    As I Am Coconut CoWash is a great way to clean your hair. This conditioning cream effortlessly spreads throughout your hair, and can maintain your style whilst removing residue. A combination of...
    AIA102
    £7.99
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  • As I Am Curl Clarity Shampoo

    As I Am | Curl Clarity Shampoo (8oz)

    As I Am

    £7.99
    Remove the Dull, Bring On the Shine! At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These are the tell-tell signs that it’s time to remove the...
    AIA115
    £7.99
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  • As I Am | Curling Jelly

    As I Am | Curling Jelly

    As I Am

    £11.99 - £19.99
    Stretch and define your natural coils with As I Am Curling Jelly. Specifically formulated for even the tightest of curls, this jelly will enhance your natural beauty while reducing shrinkage, leaving...
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    As I Am  Detangling Conditioner

    As I Am | Detangling Conditioner Leave-in Tangle Releaser (8oz)

    As I Am

    £9.99
    Provides for easier release of tangles after cleansing., The Leave-in formula remains on to prepare your hair for application of Styling Products., Rich consistency. Economical to use. A small amount...
    AIA118
    £9.99
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