As I Am
As I Am is a natural hair care brand designed to help those with natural hair to care for and style their curls with ease. Part of the Avlon family who produce the likes of KeraCare and Affirm, their products champion a mixture of chemistry and natural beauty knowledge. As I Am products are designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients
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As I Am | Smoothing Gel (8oz)
As I Am
£7.99Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with...AIA109£7.99 -
As I Am | So Much Moisture (8oz)
As I Am
£8.99Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern...AIA120£8.99 -
As I Am | Twist Defining Cream
As I Am
£11.99 - £19.99For shiny smooth twists and twist-outs. With sunflower oil, castor oil, amla, sugar beet root and phytosterols. Beautiful coils and curls | naturally. Twist in high def! Take the coils that nature...£11.99 - £19.99